In this ESA video, Starbucks VP of Corporate Social Responsibility, Ben Packard, discusses how sustainability has become a core value of the Starbucks brand and something that is now expected by its customers.
"The issue of responsibility is absolutely at the core of the Starbucks brand. I think our customers have come to expect that they are not only buying a cup of coffee, they're not only buying a great experience, but they're buying something from a company that they can believe in." Ben Packard, VP of CSR, Starbucks